With the slow growth of the retail market and the change in home improvement policies, single product intelligence can no longer meet market demand. With the development of 5G, big data and artificial intelligence technology, home appliance companies have sought new directions for transformation, and will the combination of smart home and front-loading be a suitable direction?

Front-mounted smart home becomes a trend

的 The "smart screen", which has become hot due to Huawei's admission, is gradually cooling down.

"You want to use the smart screen as the control center of the furniture. First of all, it must be on all the time. Second, it can only talk and see, not touch. In addition, the smart screen can only be fixed in the bedroom, living room or study. It ’s not enough, ”said Wu Wei, chief engineer of Skyworth.

In fact, smart screens with the core concept of "interaction between people and home appliances, home appliances and home appliances" are not new. With the rise of AI and 5G concepts in recent years and the attempts of smart homes in various industries, smart screens have also Not necessarily the center of the smart home.

Taking the “Intelligent Control Center” launched by Skyworth on November 27 as an example, it is different from the home intelligent control center that currently has two modes of interaction: voice and mobile phone. It selects the “tea table” in the living room as the center carrier. A 24-inch touch screen is installed on it, and users can choose touch, voice, tablet, and mobile phones to control the screen on this coffee table, and then control refrigerators, washing machines, cameras, air conditioners and other smart home appliances. In addition, this smart control coffee table can also have various built-in APPs, which can almost be regarded as a smartphone without a call function.

According to Liu Tangzhi, CEO of Skyworth Group, in addition to coffee tables, the carrier of this intelligent control center can also be replaced with desks, bedside tables or shoe cabinets according to different family structures and lifestyle needs. Therefore, on the day of the press conference, Skyworth signed a strategic cooperation agreement with Yuexiu Real Estate, Poly International Ecology, Liang Home, Hong Kong Dynasty Furniture, Shenzhen Left and Right Furniture, Golden Bauhinia and other enterprises from the real estate, home improvement, home furnishing and other fields.

In fact, this front-mounted smart home, which is closely integrated with home furnishing design and real estate companies, has become a new trend in the development of the home appliance industry.

In recent years, Henan, Shanxi, Hubei, and other provinces and cities have successively introduced policies on accelerating the development of finished residential buildings. Beijing, Shanghai, Guangzhou, Shenzhen and other cities have also begun to implement fully-furnished finished residential construction, and the rough housing market is gradually shrinking. At the same time, the need to buy a house after you buy it also makes real estate companies begin to seek cooperation with decoration, home furnishings, home appliances and other companies.

On the other hand, due to global economic fluctuations, falling real estate sales, disappearing demographic dividends, and consumption upgrades and industrial upgrades, the consumer electronics industry's retail market has been under pressure for a long time, and the market has not performed satisfactorily. Transformation and adjustment have become the appliance industry in recent years. Co-sync.